Photo Editing can be a lifesaver to your social media/product images but it cannot save a bad image. It can, however take a decent image and make it amazing. It can also turn that photo into a viral nightmare! Here we discuss social media images that negatively utilize too many tools in your photo editing application. This applies to your phone camera or a more powerful app like Photoshop.
As Coco Channel so aptly put it, “Before you leave the house, look in the mirror and take at least one thing off.” The same applies to special editing effects. Whether you are just learning to use a photo editing app or are a semi-pro, too much is too much. So, keep your images simple, brand-friendly, and supported with minimal text.
Consider these 6 Simple Rules of Photo Editing:
1. Overly Edited Skin: Use your complexion smoothing feature with discretion. Overly smooth skin with no wrinkles or shadow looks unnatural.
2. Bright Eyes: “The eyes are the window to the Soul”: Don’t overdo the brightness of the eyes as you will look like Dracula in the latest sci-fi movie! If the white portion of the eyes are too bright for the photo, the eyes will stand out and appear unnatural.
3. Stay on Trend: According to Expert Photography, some of the new trends for 2021 are natural beauty, inclusive of all age diversity, express your uniqueness – be bold, continue your boldness with the colors you choose and be a minimalist in your design. View more trends at ExpertPhotography.com.
4. Don’t Over Edit: Take a less is more approach when it comes to how many tools you use on each photo. Be selective and stay minimal in your approach and your images will look more natural.
5. Clarity and Saturation: Clarity is the easiest tool to abuse, but if you overdo it, it can make your image look unnatural or fake. The saturation slider can be abused as well! Over-saturation can make your photograph look like a cartoon. Saturation is there to pick up hues that may have been lost. Before using the saturation slider, try using the vibrancy slider to help the image POP!
6. Don’t Delete Your Originals: Always edit with a copy, or play with several copies of the original and try different techniques to see what you like best. Remember, you can always make new copies of the original until you perfect your editing.
Read our blog “Simple Rules to Improve your Social Media Images” for what you can do to improve your images.